Introducing Rae

AI-powered BusinessEnablement Ecosystem

Rae offers CelcomDigi sales, marketing, and product teams one connected, GTM intelligence layer to research prospects, understand buyers, create proposals, practise, and follow up with the help of AI.

Rae home page showing the business enablement platform

Created in January 2023 A product of CelcomDigi’s Business Academy and Enablement team, built around real sales workflows.

5,000+ conversations

400+ proposals

2,000+ hours saved

RM 70M+ new pipeline TCV growth

The Rae journey

See how Rae moves a deal forward.

Choose a stage to explore the workflow, product experience, and impact.

Research

Start with the right context.

Rae Chat and News Feed bring customer, industry, and CelcomDigi knowledge into one clear starting point for every conversation.

Open the Research feature story

What’s next

Built with the teams who use it.

Rae keeps evolving around real sales work. The next chapter brings account intelligence and customer collaboration closer together.

Try Rae

Account Hub

A single workspace for account signals, personas, proposals, content, and next actions.

Sales Rooms

Shared customer spaces that keep documents, conversations, owners, and next steps together.

Product Playground

Test early ideas, share what your team needs, and help shape the next Rae workflow.