Introducing Rae

AI-powered BusinessEnablement Ecosystem

Rae offers CelcomDigi sales, marketing, and product teams one connected, GTM intelligence layer to research prospects, understand buyers, create proposals, practise, and follow up with the help of AI.

Rae home page showing the business enablement platform

Created in January 2023 A product of CelcomDigi’s Business Academy and Enablement team, built around real sales workflows.

5,000+ conversations

400+ proposals

2,000+ hours saved

RM 70M+ new pipeline TCV growth

The Rae journey

See how Rae moves a deal forward.

Choose a stage to explore the workflow, product experience, and impact.

Research

Start with the right context.

Rae Chat and News Feed bring customer, industry, and CelcomDigi knowledge into one clear starting point for every conversation.

Open the Research feature story

What’s next

Built with the teams who use it.

Rae keeps evolving around real sales work. The next chapter brings Rae directly into offer approvals, structured learning, and sales coaching.

Try Rae

Faster Deal Approvals

Cuts Letter of Offer turnaround from days to hours, accelerating time-to-revenue by removing manual approval bottlenecks from the deal cycle.

Rae reviewing a Letter of Offer, flagging pricing and terms discrepancies as blockers before it can be submitted for approval

Workforce Readiness at Scale

Gives leadership real-time visibility into workforce readiness, certifying teams before major rollouts instead of hoping the training stuck.

Rae Quiz & Learn showing a training module quiz question with multiple-choice answers

Data-Driven Sales Coaching

Replaces coaching guesswork with competency data, so managers can target training spend where it actually moves revenue.